Just about a year ago, a peer of mine talked about how he preferred I called him in the evenings just so he didn’t get charged for the calls. The “evenings and weekends free” concept has been around for a time now, but had recently started to fade away. Many years ago, Canadian cellular companies offered many bells and whistles to attract customers for their side of the pond. This however has started to fade away. From the an occasion when Fido had free Fido-to-Fido calling, unlimited evenings and weekends, along with unlimited incoming calling. Additionally, you have access to these features in just about any plan and never having to pay extra. Since those days, Rogers had taken over Fido and many of those wonderful gimmicks started to fade away.
Until recently, the cell phone industry has been one big oligopoly. Three major players Rogers, TELUS, and Bell, have already been setting and matching their prices to take advantage of customers. Telus webmail not working They’ve even tried to hide the Wireless Number Portability act for the absolute most part, an act law that allows cellular customers to take their cell telephone number with them if they decide to proceed to another service. Moreover, they have customers locked in to an agreement – one factor that explains why Canada’s cell phone market is competitively inactive for the absolute most part.
Now, you will find new players to alter the game. They’ll be playing a new game, however – the game of unlimited. In December 2006, WIND Mobile, an entirely new cellular start up, launched in Toronto. WIND Mobile is really a subsidiary of Globalive Communications. Their aim was to produce plans that have been built around customers’needs. They give you a wide range of plans and don’t charge for extras, unlike other cellular companies. They even give you a few unlimited plans, a notion that’s considered a no-no amongst the big-three. Their ad campaigns feature around the consumer, hence portraying them as a consumer’s advocate. Their website was created more as a discussion piece and less such as a corporate eye-sore. In the four months since their launch, they have already attracted over 35,000 subscribers.
Another up-and-coming player to be cautious about is Public Mobile. Their launch date is placed for the month of May, yet they have already opened an overall total of 25 stores inside their operating cities, Toronto and Montreal. They plan to launch with only one cell phone plan – one they believe will attract a whole slew of customers. The proposal is simple – unlimited talk and text for the price tag on $40 a month. Although this can attract many phone yakkers and texters, I still think they’re missing a huge market. They’re passing up on the normalites – the category of people who don’t spend most of the waking hours on the phone. These people spend only $25 – $35 per month on a mobile phone plan. However, Public Mobile might attract those cell phone users who wind up spending over $60 as a result of overuse.
Both WIND Mobile and Public Mobile will attract lots of attention over another few months. WIND Mobile, however, will soon be getting a lot more fans for their early transfer to the unlimited market along with their modern selection of mobile devices. As of this moment, I will make the prediction that Rogers, TELUS, and Bell, will soon be reducing their price or offering more gimmicks to retain their existing customers. As money for hard times, I’m also predicting that both, WIND Mobile and Public Mobile will soon be raising their prices to fit the big-three, but only after they have attracted an adequate quantity of customers. Yes, this does mean that they may you need to be as arrogant whilst the big-three in the near future. For the present time however, if you’re paying a lot of for the cell phone bill, try something new for a change. Go with the underdog and show your current cell phone company who wears the pants in your mobile relationship